It’s a new year, a fresh start, a time for reflecting and a time for changing our outdated ways. We know the typical go-to’s: actually use the gym membership you bought for your new year’s resolution in 2012, no more Taco Bell (or at least get diet soda when you’re jonesing for a drive-through crunch wrap supreme), or sleeping more (and not just on the weekends). Whatever your new year’s resolution may be, it’s a risk! You’ve taken the first step toward radical change in your life. So why not make the same radical change for your marketing?

“Don’t be too timid and squeamish about your actions. All life is an experiment. The more experiments you make, the better.” – Ralph Waldo Emerson

Take a look back at 2015.

Did you meet your goals? Did you reach the audience you wanted to? More importantly, did you convert customers into brand advocates? Pick one piece of your marketing plan that didn’t quite hit the mark. Take that problem and devise a solution, but not just any ol’ run-of-the-mill solution that your competitor would use. This is your chance to take a risk and try something completely out of the ordinary! If it doesn’t work, hey, you tried something. You also opened yourself up to thinking outside the box. Thinking outside the box… sounds like a great new year’s resolution for marketing to me!

But what if you say, “My marketing is amazing! I’m pretty much the Spiderman of behavioral health marketing! Why should I take a risk?”

The answer is, because there are still plenty of people out there who need your help. For example, if social media is right for your business and you’ve yet to embrace it, a new year is the perfect time to take a risk and try it! If you’ve attended one of our conferences, maybe it’s time you took an extra step and became an exhibitor or sponsor!

Being scared of change is perfectly fine. In fact, it’s completely natural, but don’t let that stop you from reaching and helping a larger audience. It’s a new year, people! Let’s all take advantage of this and start something new!
 
 
Chris Foust with Foundations Events

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